Me, My Selfie and I

In this project, we dig deeper into the “selfie” phenomenon among young girls and try to understand related behaviours (selfie-editing and posting on social media) and underlying motivations. Findings reveal the perceived notions of beauty among this demographic and their body image, and provide an explanation from their perspective as to whether selfie-related behaviours are a sign of empowerment or a lack of self-esteem.


The Road to Beauty – ‘Face Matters’, a documentary


The documentary, “Face Matters”, was produced by Dr. Donna Chu from the Chinese University of Hong Kong, and commissioned by MWYO. It presents beauty from different disciplinary angles. The documentary starts with the lengths to which young females in Hong Kong go in pursuing beauty, then goes on to discuss beauty in different contexts, for example, the beauty of our mother earth. All the guests who appeared in the documentary are well established in their industries. The documentary featured psychologists, anthropologists, philosophers, make-up artists, singers, actresses, and arts professors. Their views on beauty make for dynamic discussions from different perspectives.

Please fill in the form if you are interested in bringing “Face Matters” to your school or community, or making it part of your teaching kit. We are delighted to provide you with a free copy of the documentary along with some debriefing materials.

Register Now


To find out more, please click the links below:

Full ReportNews releasePowerpoint slides

Media Coverage :

Headline Daily | HK01 | Young Post, South China Morning Post | South China Morning Post | Sing Tao Daily | Ming Pao