[Scotland Offsite Sharing] Young Scot - a reward scheme letting youth earn bonus points by joining youth activities and redeem free gifts!

Have you ever thought that the “JOIN MORE, EARN MORE” marketing strategy of credit card companies can be applied to youth work? In Scotland, a national information and citizenship organisation named Young Scot has adopted that concept, successfully turning young people into informed and active citizens through the information and incentives they provide.

The full version of the commentary is in Chinese only.